What is local SEO?
Local SEO (Search Engine Optimization) helps businesses improve their visibility in local search results.
Local SEO can help businesses increase traffic, leads, and brand awareness. About 46% of all searches on Google are local in nature.
The goal is to get your business to show up in the Google Maps 3-pack, which shows the top 3 results for a local search and has high visibility, The 3-pack appears prominently near the top of search results pages, and includes local businesses that Google deems to be relevant, prominent, and in close proximity to the searcher's location.